Internet is on the rise today. New sites are blooming in a large number everyday. Many of these are blogging sites as well. New websites depend on advertisements for revenue. Thus, to check the performance of any website of blog, and compare its popularity as well as working in the real world, there is a system of ranking knows as Alexa rank. Alexa rank is considered a very important factor in determining popularity and performance of a website. An increase in Alexa rank of a website shows quite amount of progress in a blog or website. Alexa rank is also important from the point of view of sponsorship and advertising as it justifies the rate of advertising on the blog/websites. Hence, web masters are always looking for ways to improve Alexa rank. So, if you are also looking for ways to improve Alexa ranking of your website or blog, we have some perfect tips and ways for you. With the help these tips to improve Alexa ranking will results to increase your website value and reputation to attract advertisers. Therefore, make sure you follow them on blog/website.
How Does Alexa Ranking System Work
Alexa collects its data from a huge number of traffic data panels around the world. From sample data it performs very complex calculations to calculate Alexa rank by filtering fake and spam traffic resulting in non human pure performance rank. Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million.
One other thing to keep in mind is that, to get a higher Alexa Ranking, your site needs to have a higher proportion of visitors that have Alexa toolbar installed. For example, a webpage with 4K Alexa users out of 5K visitors will have a higher Alexa ranking than a webpage with 2k Alexa users out of 10k visitors.”
How To Improve Alexa Ranking.
There are two types of Alexa rankings.
Unclaimed metrics : This is the usual automated ranking based on data collected by Alexa toolbars around the world.
Claimed metrics : This is a premium feature by which you can get very accurate Alexa rank for your webpage.
Claimed metrics do not necessarily mean that your rank would always be improved, but this assures a very accurate evaluation which usually works in your favour.
1. Create Interesting, Original Content.
The best way to improve Alexa rank is by posting original, and engaging content. Unique content draws a lot of traffic to a webpage on the internet. Posts should be well written, easy to read and reliable.
2. Use Inbound Links And Navigation.
Once a user comes to your blog/website, you need to make sure they stay and come back. This will highly increase your Alexa rank. To do this, you need to place related links and posts in your webpage to keep the traffic interested. There must be inbound links to help users navigate across various posts on your website. Make sure these links are related to each other, as well as draw a visitor’s attention.
3. Look For Competitive Strategies.
Competitive websites can highly influence your Alexa rank. Thus, it is very important to understand competition among similar websites. Understand their strategies and learn to beat the competition by keeping up with the trends.
4. Find keywords to compete with similar sites.
Another way to improve Alexa ranking is by not letting the traffic go to a competitive website. Look for the keywords that drive traffic to a competitive website and gain it back to increase your Alexa rank.
5. Follow SEO To Gain Traffic.
SEO is a great and must follow practice for any blog or website to survive on the web. Search engines help a great deal in driving traffic to a website. Thus it is very important to follow SEO practices and increase traffic as well as Alexa rank of your website. There are various tools that can help you follow SEO practices. We highly recommend using one.
6. Release Content Regularly.
One important way to increase and maintain your Alexa rank is to keep your website active. Post regularly and keep up with latest trends on the web. This is a way to keep and maintain loyal readers. Loyal readers and visitors are one important factor for increasing lexa rank so make sure you value them, and keep them engaged.
7. Optimize Site Speed, Content And Images.
One best way to engage more traffic is by optimisation of keywords as well as images. Make sure you optimize your images well and give them proper titles of what they are rather than random names such as “image 1”, etc. This way, you can get more traffic by Google image searches and other ways. This will help you improve Alexa rank.
8. Increase Social Signals.
One other way to improve Alexa ranking is by gaining visitors via social networking websites. Sites like Facebook and Twitter offer advertising programs that may help you target the right audience and gain loyal visitors. This will in turn prove to be a great investment as well as increase your Alexa rank.
9. Join An Alexa Boosting Program.
There are some Alexa boosting programs available that you can enroll in, to increase your Alexa rank. These programs have affiliates that have Alexa toolbars installed. They tend to open and visit your site again and again thus, creating traffic which imporves your Alexa rank. Remember that these cost money, and just increase your Alexa rank and not website’s worth or performance.
10. Try things that engage users.
Last, but not the least, one other way to improve your Alexa rank is by engaging users via some kind of giveaway or offers that attract more visitors. This is a quick and interesting way to engage your visitors and also improve your Alexa rank. You can collaborate with products in such campaigns which in turn can be beneficial for both the parties .