Burger King’s ad which was designed to advertise the Whooper using Google’s voice-activated Home Smart speaker stopped working.
Released on Wednesday, the ad features an actor who is dressed as a Burger King employee.
She says, “OK, Google: What is the Whopper burger?” The line is said to trigger the device to tell the definition of a Whopper using the first line of the burger’s Wikipedia page.
The ad stopped working, roughly three hours after the ad launched. Google’s Home would only light up in response to the commercial’s prompt and stay mum.
The fast-food company, Burger King, still said that it will air the ad but the ad no longer triggers the speaker.
The company also indicated that the ad may start working again.
Brooke Scher Mogan, Burger King’s spokesman, said, “You’ll have to tune in tonight to see if the commercial triggers the Whopper sandwich definition response.”
Mogan said Burger King saw the ad as an opportunity to “do something exciting with the emerging technology of intelligent personal assistant devices.”
Google did not respond to requests for comment.
One comment said, “When you take over someones phone or tablet and have it do your own remote commands intentionally, you are HACKING,”
The advertisement almost immediately backfired on the fast-food chain but fortunately, it may be a blessing for Burger King that the ad no longer works as intended.