Home HEALTH BRAND DOVE IS IN DANGER

BRAND DOVE IS IN DANGER

159
0
SHARE

Dove has worked hard to connect its brand image to social ideals. Thanks to a decade of “Real Beauty” campaigns, the personal-care products company has successfully associated itself with the goal of positive body image.

In one campaign, billboard ads depict ordinary women instead of professional models. Another shows the process of Photoshopping a pretty but imperfect woman into the impossible ideal typically shown in marketing images.

The company’s latest effort in the series is called Real Beauty Bottles. “Beauty comes in all shapes and sizes,” a commercial declares. “There is no one perfect shape.” As evidence, the ad rolls out six different shapes of Dove-branded plastic body-wash bottles.

Each roughly correlates with a (woman’s) body type. There’s an hourglass bottle. A tall, thin bottle with smaller curves. A pear-shaped bottle. An even squatter pear-shaped bottle. “Real beauty breaks molds,” the ad quips, before revealing that the six bottles are available as a limited-edition run.

SHARE
Previous articleAPPLE’S HUGE MANUFACTURING FUND
Next articleDONALD TRUMP WANTING THE BAN ON MUSLIMS
Khurram Shahzad is the Chief SEO Expert and the Founder of ‘NCO News’. He has a very deep interest in all current affairs topics whatsoever. Well, he is the power of our team and he lives in New York United States . who loves to be a self dependent person.